Page 2 - Amplified Intelligence News Today

The difference between people who are reached and those who actually view an ad is dramatic. So how can advertisers sort the signal from the noise?

Be sure to keep your attention firmly on OOH next year; it’s going to be out of the ordinary.

Proof-of-concept trials have demonstrated the impact when advertisers understand the attention that different media placements provide and bid for inventory acc...

Amplified Intelligence’s attentionPROVE measurement solution.

Triple Opportunity of Attention study by Rob Brittain, Orlando Wood and Karen Nelson-Field.

An industry-first study into the effectiveness of advertising in driving business growth has revealed how the right mix of powerful creative, high-attention media and increased investment will maximise brand ROI. The Triple Opportunity of Attention study - conducted by authorities in marketing

Tonight, three of the world’s leading experts in marketing effectiveness - System1’s Orlando Wood, Amplified Intelligence's Karen Nelson-Field and international marketing consultant Rob Brittain - will take marketers and agencies through their latest marketing effectiveness study, The Triple Opportu

On September 28, three of the world’s leading experts in marketing effectiveness - System1’s Orlando Wood, Amplified Intelligence's Karen Nelson-Field and international marketing consultant Rob Brittain - will headline Advertising Council Australia’s (ACA) and WARC’s free webinar, The Triple Opportu

B&T rounds up the Best of the Best Data Scientists including Karen Nelson-Field, Tatia Rashid, Juan Franco and Rachel Kennedy.

With Focus On Attention Metrics, TRG Forms Brand Performance Group - 05/19/2023