Chalice Custom News Today

Fast, Ad-Free News Updates

Stay updated with breaking news from Chalice Custom. Real-time updates on events, politics, business and more.

Trials prove effectiveness of attention-optimised CTV buying

October 10, 2023

Proof-of-concept trials have demonstrated the impact when advertisers understand the attention that different media placements provide and bid for inventory acc...

Karen Nelson Adam Heimlich Audience Group Amplified Intelligence Chalice Custom Chalice Custom Algorithms

Source: rapidtvnews.com

Pixels Are Next to Face Tougher FTC Scrutiny

March 25, 2023

While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.

United States Irene Knapp Ivonnie Dulce Adam Heimlich Alex Cone Kevin Renwick

Source: adweek.com

Pixels Are Next to Face Tougher FTC Scrutiny

March 23, 2023

While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.

United States Adam Heimlich Kevin Renwick Irene Knapp Ivonnie Dulce Alex Cone

Source: adweek.com

Explore More Categories

World News India News Business Technology Sports Entertainment Health Science

Navigation

Chalice Custom News Today

Trials prove effectiveness of attention-optimised CTV buying

Pixels Are Next to Face Tougher FTC Scrutiny

Pixels Are Next to Face Tougher FTC Scrutiny

Explore More Categories