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October 10, 2023
Proof-of-concept trials have demonstrated the impact when advertisers understand the attention that different media placements provide and bid for inventory acc...
June 7, 2023
The DSP is launching Kokai, a portal for third-party ad tech.
January 18, 2023
Industry experts question validity and ability to generalize study.
March 31, 2022
US court cases go after the tech giants reportedly dubious digital advertising practices – with implications for SA media.
January 17, 2021
Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents.
December 29, 2020
Provided by Dow Jones By Ryan Tracy and Jeff Horwitz State attorneys general said in a lawsuit earlier this month that a 2018 business agreement between two digital advertising giants, Facebook Inc. and Alphabet Inc.s Google, was an illegal price-fixing deal. Lawmakers are calling for further investigation. The companies say it was above board. The Wall Street Journal viewed part of a recent unredacted draft version of the lawsuit, which elaborates on allegations ...