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Micro-influencers Key in Disseminating Information During Crises | infonews.co.nz New Zealand News

April 4, 2024

A new study shows that micro-influencers on Twitter (1,000-10,000 followers) play a significant role in disseminating information during crises, more so than influencers with larger followings.

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Source: infonews.co.nz

University News – Micro-influencers play pivotal role in crises – study – UoA

March 28, 2024

LiveNews Provides news reports of information as it happens in real time of politics, business, the economy and also reports on global issues and events from a New Zealand viewpoint.

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Source: livenews.co.nz

Auckland.Scoop » Micro-influencers Play Pivotal Role In Crises – Study

March 27, 2024

Scoop Auckland provides news and views from Auckland, New Zealand

New Zealand George Floyd University Of Auckland Shohil Kishore University Of Auckland Business School Press Release Shohil Kishore

Source: scoop.co.nz

Micro-influencers Play Pivotal Role In Crises - Study

March 27, 2024

You don’t need to be an influencer with hundreds of thousands of followers to have a real-world impact during a crisis, according to a new study. Contrary to conventional views that associate larger online followings with greater influence, a new study ...

New Zealand George Floyd University Of Auckland Shohil Kishore University Of Auckland Business School Micro Influencers Play Pivotal Role In Crises Shohil Kishore

Source: scoop.co.nz