Amy Macmillan News Today

Western Michigan University is in collaboration with Kalamazoo College to provide a business experience for students in leadership and strategy.

Kalamazoo Student Project Leads To Real Help For Local Businesses A marketing project assigned to students at Kalamazoo College morphed into actual help for a few businesses right here in Kalamazoo. According to a post from Kalamazoo College, a Professor of Business Management, Amy MacMillan, teaches a class called "Principles of Marketing". In the past, Im sure,  MacMillan would create scenarios for her students to come up with business plans and so on. But, this year she decided to change it...