How companies can avoid the 'product death cycle'
In 2014, David J Bland introduced a thought-provoking concept via Twitter: the Product Death Cycle. It’s become a huge problem that emerges when, despite taking a customer-centric approach and building the features that customers request, products still struggle to hit the mark and companies fail to make revenue goals.
Prashant Mahajan Clayton Christensen Harvard Business School Davidj Bland Product Death Analyse Customer
Source: bmmagazine.co.uk