Solely for research purposes, I purchased a 12-pack of Truly Hard Seltzer, a product of Boston Beer Co., the maker of Sam Adams beers, which are generally pretty good. I tried one. My impression was that it was a simple, overly sweet soda pop with a slight kick. I gave the spouse a taste. “Ewww. Ewww. Ewww. Ewww. . I can’t get that taste out of my mouth. Ewww.” I determined to figure out the appeal of these beverages.