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What Makes Data Analytics So Crucial for Digital Marketers? Close (Photo : What Makes Data Analytics So Crucial for Digital Marketers?) Data analytics and marketing as a whole are intricately connected today, but only a handful of marketers are able to utilize that connection to its full extent. This is largely because marketing experts usually do not have a background in data science. Consequently, they must rely on secondhand interpretations and data analysis reports to design target-oriented campaigns with high ROI potentials. Before elaborating more on this knowledge gap and how it affects ROI, it is necessary to first discuss how and why data analysis is so crucially connected to marketing.

Emerson collegeUniversity heraldErnest hamiltonUniversityherald reporterMakes data analytics so crucialAnalytics dataData analyticsMarket data analyticsKnow all relevant partiesMaking data analytics more approachableAnalytic process automationஎமர்சன் கல்லூரிபல்கலைக்கழகம் ஹெரால்ட்அர்நெஸ்ட் ஹாமில்டன்பகுப்பாய்வு தகவல்கள்தகவல்கள் பகுப்பாய்வு