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April 29, 2021
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March 17, 2021
by Charlie Spargo Laurence Cresswell, Paid Media Product Manager at Summit Media, challenges the notion that Facebook is the one stop shop to success in paid social - based off the findings of the companys recent Voice of the Customer survey. If I had a pound for every time I’ve heard a Facebook rep recommend increasing budget in a dynamic product ad to improve performance, I wouldn’t have to work for a living. I get it, their job is to get clients to spend more money on Facebook and ...