Andre Schoeman News Today

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Dec 11, 2020 International retailer Leroy Merlin, with a presence in 15 countries, has invested in a cloud-based customer experience platform designed to complement its physical retail stores. Leroy Merlin executive, Dmitriy Anderson, says the future of retailing will be driven by a harmonised hybrid of physical stores as well as a highly effective digital platform to ensure a better customer experience. “We wanted to retain a compelling bricks and mortar presence. But we also wanted to be st...

Leroy Merlin banks on digital, physical hybrid to drive future growth The retailer has nearly 100 years of experience. Leroy Merlin executive Dmitriy Anderson says the future of retailing will be driven by a harmonised hybrid of physical stores as well as a highly effective digital platform to ensure a better customer experience. We wanted to retain a compelling bricks and mortar presence. But we also wanted to be strong in the digital space “We wanted to retain a compelling bricks and ...