Here is what Google planned to offer OEMs to preload Google Play and apps:
As part of an executive summary titled “We are fine-tuning Android Search Rev share (ex Samsung) to protect Google from key strategic risks),” Google CFO Ruth Porat and others were presented with this ask: Google planned to specifically offer revenue to phone manufacturers to “secure Play exclusivity,” among other things: And as we’re seeing now, Google went through with these deals, calling them RSA 3.0.
Source: theverge.com