How brand leaders can hold on to their advantage
Throughout 2020, brand leaders in fast moving categories put on sales and share as shoppers defaulted to the familiar while challengers were put on the backburner. But the dynamics are set to change once again. MMR’s Andy Wardlaw talks to behavioural psychologist Dr Sara Bru Garcia to find out how things might play out in the year ahead. COVID‐19 has changed our collective experience of the world and altered our habitual behavioural patterns. Shopping behaviour has been no exception, wit...
Sara Bru Garcia Edward Titchener Andy Wardlaw University Of Washington Behavioural Psychologist Together Agency
Source: warc.com