Are brands ready to face the dangers lurking in the depths of the metaverse?
While Bezos and Musk scour the stars for humanity’s next home, rival billionaire Mark Zuckerberg’s land grab aims into cyberspace and the fabled metaverse. Brands are now prospecting the digital depths with the hope of establishing immersive colonies for the next generation of web users. Those without the brand safety provisions and know-how will perish on the journey, while the rest will live long and prosper.
Source: thedrum.com