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The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.

Out of home advertising revenue increased 40.5% in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America, according to a company press…

Out-of-home advertising grew substantially in the first quarter thanks to big investments from top brands, according to new data from the OAAA. Here are the key stats and a list of the top 10 spenders.

The Out of Home Advertising Association of America, the trade group representing the out of home advertising industry, released a methodology for capturing mobile advertising identifications that represent the audience exposed to digital moving out-of-home media, according to a company…

Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history

The Out of Home Advertising Association of America, the trade group representing the OOH advertising industry, released a survey in partnership with Comscore, Inc., a company that evaluates media across platforms, examining the link between advertising, online activation and ad…

Among the lessons absorbed at the summit: embrace Web3.0 innovations because they can become tomorrow's new business models; and value your agency's human talent because they're the difference between one agency and another.

Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America. Digital OOH is leading the overall growth, and the segment increased…

After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to recovery thanks to spending from McDonald’s, Apple, Google and others, according to a new report.