Gideon Adey News Today

A highly specialised urogynaecological procedure has been performed for the first time in South African private healthcare...

The World Out of Home Organization's APAC Forum, WOO APAC Forum has announced its confirmed list of speakers. The forum is set to highlight the strengths and potential of OOH in the region. The event will be held in person in Kuala Lumpur, Malaysia from Tuesday, 11 October to Thursday, 13 October.

The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Prime Media share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Programme of events will culminate in 2022 Toronto Global Congress

World Out of Home Organisation to unveil new audience measurement initiative Audience delivery is critical for the development and trading of all media. Credible, transparent, and accountable measurement is needed by advertisers, buyers, and sellers alike. Source: www.unsplash.comIn line with this, the World Out of Home Organisation is planning to launch the ‘Creating Global Guidelines for Out of Home Audience Measurement’ initiative at its European Forum on 18 May 2021. The project will b...