L Oreal brand joins influencer marketing body as other Aussie brands found breaching the Code of Ethics
Beauty brand joins AiMCO as part of commitment to elevating transparency of influencer marketing practices as new report from HypeAuditor shows breaches of recently launched code of ethics remain rife
Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices.
The news comes as a fresh global report highlights a raft of other Australian brands appearing to breach the recently introduced AANA Code of Ethics despite growing legal action against those who don’t follow the guidelines.