Anna Whitton News Today

The organisation says the £65,000 rebrand gives it an identity that is 'more discreet and simple'

/PRNewswire/ -- The Yankee Candle Company, Inc., part of the Newell Brands portfolio and maker of premium WoodWick® brand candles, announces today its...

/PRNewswire/ -- The Yankee Candle Company, Inc., the leader in home fragrance, announces the launch of its new Sakura Blossom Festival Collection – a...

/PRNewswire/ -- The Yankee Candle Company, Inc., the leader in home fragrance, announces the launch of its new Sakura Blossom Festival Collection – a...

/PRNewswire/ -- The Yankee Candle Company, Inc., the leader in home fragrance, is announcing the launch of its new Yankee Candle® Well Living Collection, a...

The "adventurous," fruity scent was designed as a melange of fragrances from across the globe, in hopes of "igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures," as the brand says in a press release. "Working closely with fragrance and trend experts, we found that people around the globe are craving travel and exploration now, more than ever before," explains Anna Whitton, VP of Marketing for Yankee Candle Company. "Knowing t...

Yankee Candle Just Announced Its 2021 Scent of the Year—And It Smells Like a Vacation Katie Bandurski © Courtesy Yankee Candle Scent is a powerful sense. A whiff of cinnamon-y apple pie can send us back to days spent in grandma’s kitchen; the earthy aroma of a Balsam fir conjures up memories of Christmas past; and bibliophiles understand nothing on earth smells better than a favorite book. At Yankee Candle, you’ll find plenty of beloved scents that stir up nostalgia. But...

Credit: Yankee Candle Inspired by the countrys ever-growing desire to hit the road after a year of being stuck at home, the Yankee Candle 2021 Scent of the Year is named Discovery, the home fragrance brand announced on Tuesday.  Get push notifications with news, features and more. + Follow Following Youll get the latest updates on this topic i...

Yankee Candle’s scent of the year is inspired by ‘desire to find an authentic connection’

The collections also includes new, modern vessels.