Anne Machet News Today

"With Gjosa officially joining L’Oréal, we can accelerate research and innovation and go-to-market with more innovative and sustainable beauty tech solutions for the professional and consumer markets."

L'Oréal Groupe unveiled AirLight Pro, a sustainable hair dryer that can adjust to the type of hair it's drying.

Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.

L’Oréal Professionnel has expanded its direct-to-avatar hairstyles with five new looks in its "Graviats" drop created with Wunderman Thompson available across Ready Player Me, Zepeto and Roblox.

The brand’s new “Gravitas” campaign, developed in partnership with Wunderman Thompson, is being deployed across Ready Player Me, Roblox and Zepeto.

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.