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Cos Mingedes, founder and chief creative officer at B2B agency True, on why the inaugural Creative B2B Cannes Lions awards should be a wake-up call for specialists in the industry.

Cannes Lions has wrapped, after a week of prize accepting, protest making and rosé quaffing. But spare a thought for those who couldn’t make it to the Croisette, like Iris’s global executive creative director Grant Hunter. Here, he shares his experience as a Cannes onlooker from afar, as he crafted a pitch and tended to his bee colonies.

Cannes Lions is over for another year, having completed a full in-person event for the first time since 2019. But what was the week like for the ad industry’s leaders? We asked four industry stars about their experiences – from a veteran to first-timers, and one person spreading their wings away from the Croisette.

With Cannes Lions finished for another year, the post-event blues are hitting full swing. How can you just slip back into everyday life after that?

According to Kyiv-based creative agency Banda, the world is now 22 times less interested in news about Ukraine since Russian troops invaded the country back in February. To continue keeping the war on top of social feeds and publishers’ homepages, the team devised a project asking media buyers to donate space.

Despite a recent plunge in the crypto market, thousands gathered in New York City earlier this week for the fourth annual NFT.NYC. The event’s location (centered in the heart of Manhattan) and its timing (the same week as Cannes Lions) both arguably reflect the increasingly mainstream status of web3.

WPP has dominated Cannes Lions 2022 after amassing a hoard of 176 Lions including 1 Titanium, 4 Grand Prix, 36 Gold, 47 Silver and 88 Bronze awards.

After its Covid-enforced hiatus, the Cannes Lions Festival of Creativity returned this week – as did our journalists, who were in among the action for a long-overdue catch-up with the best advertising has to offer.

After three years, Cannes Lions has returned – and it feels like it’s never been away. The rosé has been flowing, the beach parties bouncing and the stages packed once more with media moguls and ever so slightly perplexed Hollywood celebrities holding court about the future of advertising. Here, among the industry’s top creative and marketing talent, the mood is one of celebration. Everything is right with the world again, then? Let’s not be too hasty.

At Cannes Lions, chief content officer Ted Sarandos said the streamer had entered talks with the likes of Roku, Google and Comcast as potential partners to help it introduce ads to its platform.