Detailed text transcripts for TV channel - MSNBC - 20130908:11:40:00
Much they wont buy to use it to sell. >> so should we all be taking a look at our companies, no matter what we sell, and say, okay, what fear are we answering? turn it around? >> well it gets to the message directly. i think thats the key question you want. hes exactly right. thats what were always selling in some way, we might be delivering the message even differently. you can sell fear with humor. theres lots of ways to do that, whether its about bad breath, car safety. its about everything. ...
Source: news source