Anymind Group News Today

The Inflated Influencer Part 2: Digging deeper for real metrics behind influencer success

The Inflated Influencer - Part 1: How fake followers deceive brands and consumers

Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.

Formed by a group of friends in the advertising and technology industries, Team Dayā's mission is to broaden access to education by constructing primary schools in some of the poorest regions globally—with this month's efforts focused on a remote community in Nepal's Terai (the lowlands).

Riding the wave of heightened global investor interest in Japanese companies, corporate Japan aims to capitalize on this momentum to fortify fundamentals and ensure long-term business sustainability. Asia has seen an acceleration in Japan’s synergistic partnerships across the region to further innovations and cultivate the market on a global scale.

The rise of social media has turned influencers into a viable source of income for many, but becoming one requires skills and knowledge of the digital space. Courses in videography, digital marketing, and storytelling can help, while income varies based on follower count and engagement levels. AI and CGI influencers offer advantages but also pose challenges, and influencers must be prepared for the risks and downsides of a career in influencing.

Rubeena Singh, country manager India and MENA, AnyMind Group, takes us through what a day in her life looks like

With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.

Google on Monday announced the second cohort of the GNI Startups Lab -- a 12-week catalyst programme that aims to help the next generation, independent, early-stage Indian news startups achieve financial and operational sustainability.Created ...

Google has introduced the second group of the GNI Startups Lab , a 12-week accelerator initiative designed to...