TikTok promotes vaping as a fun, safe and socially accepted pastime – and omits the harms
Positive social media messages around vaping may particularly impact young people, who are the most frequent users of social media. In some cases, these messages have even been shown to blatantly target teens
Social Media Platform Advertising Aping Promotion Positive Portrayal E Cigarettes Social Media Marketing Violations
Source: indianexpress.com