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May 11, 2022
The ad identifier - aka “IDFA” on iOS, or “AAID” on Android - is the key that enables most third-party tracking on mobile devices. Disabling it will make it substantially harder for advertisers and data brokers to track and profile you, and will limit the amount of your personal information up for...
April 29, 2022
Apple’s big privacy update came out a year ago. What did it do for you?
March 29, 2022
When it comes to installation, macOS only allows users to install apps from Apple-verified developers. If the app developer hasnt registered with Apple, the system will prevent you from installing their program. Instead, you’ll get an error
February 17, 2022
DUBAI: Google has announced that it is starting a multi-year initiative to change the way it tracks people and allows advertising targeting on the web and Android devices. Titled the “Privacy Sandbox,” the initiative aims to introduce newer and more private advertising solutions, Anthony Chavez, vice-president, product management, Android Security & Privacy, said in a blog
February 17, 2022
Does it stop third-party tracking? Or is it just an illusion of privacy?
February 16, 2022
Google has announced that it will start to phase out Android’s advertising ID tracking in favor of other privacy-protecting options, following up on Apple’s introduction of tracker blocking in iOS 14.5.
February 16, 2022
Welcome to the third installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline...
January 8, 2022
While Apple is promoting "privacy" for its users, a report says the company allows app developers access to collect data from its one billion users. Learn more.
December 11, 2021
App Tracking Transparency initiative has got tremendous support from privacy groups and authorities. However, Snap and Facebook found a loophole in the name of the Wiggle Room.
September 17, 2021
Facebook's ad targetting campaign was foiled by Apple, but it is now reworking it around the policy.