App Store Today News Today

Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Google's Performance Max and Meta's Advantage+ platforms work.

Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Googles Performance Max and Metas Advantage+ platforms work.

Apple has introduced a new Today tab ad format that will be prominently featured on the front page of the App Store.

Starting Tuesday, developers can pay to be featured on the App Store Today curated page and at the bottom of competitors' app product pages.

Starting Tuesday, developers can pay to be featured on the App Store Today curated page and at the bottom of competitors app product pages.

Starting this coming Tuesday, October 25th, Apple will be showing ads in the App Stores Today tab and in the "You Might Also Like" section of individual app listings.

Apple's move to increase advertising it serves to its users could result in Apple Maps showing ads as early as 2023.

Users of iPhone apps such as Maps and Podcasts could potentially see more advertising in the future, with a report claiming it is planning to step up its ad business considerably.

Users of iPhone apps such as Maps and Podcasts could potentially see more advertising in the future, with a report claiming it is planning to step up its ad business considerably.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. ... Continue reading »