App Transparency Tracker News Today

New data suggests iOS users are opting in to tracking much less than previously expected Download Share Research from Verizon-owned Flurry Analytics suggests far fewer Apple users are opting in to app tracking following the company’s recent privacy update than previous estimates had suggested. Specifically, just 5% of US iOS 14.5 users opted in to tracking, as opposed to earlier estimates hovering around 32% or higher. Flurry—which claims its analytics tool is installed in more than 1 milli...