This story was first published in the Benzinga India portal. Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google is poised to begin manufacturing its Pixel smartphones in India as soon as the next quarter, according to a report by Nikkei. This move signifies a strategic pivot for the tech behemoth to diversify its supply chain and penetrate the burgeoning Indian smartphone market. The production line for the premium Pixel 8 Pro is set to be established in Southern India in the coming w
Chinese Smartphone Brands: Market trackers and industry executives said the move may help the Chinese brands hold onto their ground, even as their business fundamentals come under increased government scrutiny, especially for Vivo, whose interim chief executive officer was recently arrested and released on bail under money laundering charges.
Chinese Smartphone Brands: Since last year, Chinese brands, especially Xiaomi and Realme, have been focusing on offline retail, which is more conducive for selling premium products and supporting their push towards expanding into appliances and other Internet of Things products. "Higher margins will encourage retailers to take time educating customers about the brand and products," said Tarun Pathak, research director at Counterpoint Research.
Since last year, Chinese brands, especially Xiaomi and Realme, have been focusing on offline retail, which is more conducive for selling premium products and supporting their push towards expanding into appliances and other Internet of Things products. "Higher margins will encourage retailers to take time educating customers about the brand and products," said Tarun Pathak, research director at Counterpoint Research.
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