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App Tracking Transparency is decreasing ad revenue by as much as 20%

Apples App Tracking Transparency is starting to have an affect on the advertising industry. As more users update to iOS 14.6, more are turning off app tracking. That is impacting advertising revenue by as much as 20%, according to Brian Bowman. Brian Bowman really hates Apples App Tracking Transparency. The CEO of Consumer Acquisition, a social ad agency, sat down recently for an interview with Gamesbeat (part of Venture Beat) that touched on the effects that Apples new App Tracking Transparenc...
Edward Snowden Ted Lasso Brian Bowman Jason Sudeikis Apple Security Bounty Program Security Bounty Program
Source: imore.com

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