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CMO's top 10 martech stories for the week - 11 August 2022

August 11, 2022

All the latest martech, adtech and CX tech news from Twilio, AppLovin, Unity, Ping Identity, CleverTap, Aisera, Forsta, Klaviyo, Shopify, Omeda, Yellow.ai and Cyara.

United States Aaron Oberman Cyara Botium Raghu Ravinutala James Capo Harley Finkelstein

Source: cmo.com.au

Mobile app tech firm AppLovin makes $20 billion offer to acquire Unity

August 10, 2022

Specifically, each share of Unity common stock would be exchanged for 1.152 shares of AppLovin Class A voting common stock and 0.314 shares of AppLovin Class C...

United Kingdom John Riccitiello Adam Foroughi Unity Software Applovin Class Take Two Interactive

Source: techspot.com

Why AppLovin Stock Cratered on Tuesday

August 9, 2022

The app-based marketing platform has made an audacious offer to buy Unity Software.

Unity Software Applovin Class

Source: fool.com

AppLovin Submits a Compelling Non-Binding Proposal to Combine with Unity

August 9, 2022

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin (NASDAQ: APP) today announced it has submitted a compelling non-binding proposal to the Board of Directors of Unity Software Inc. (NYSE: U) to combine

United States Palo Alto John Riccitiello Wilson Sonsini Goodrich Rosati Adam Foroughi Bryan Gee

Source: finanznachrichten.de