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That. and the company was appreciative of that. but they isnt ultimately make the key changes that had to be made to prevent cambridge analytic from happening several years lather. >> -- later. >> whats the problem? that facebook has this data and sells it to third parties? or that third parties do things we may not have expected thome do? whats the root of the issue? >> important clarification. facebook doesnt sell the data directly. facebook has a platform that enables people to build applicat...