memoir, eric, it's amazing kennedy had a sense of his place in history even then, without even a second term he knew this was something that folks would want archives of. >> he absolutely did. he was a published historian, more than most presidents. he had written a lot before he became president. he won a pulitzer in 1957 and things were moving extremely fast in 1962 when he installed the tapes and his intuition was right because right after he installed them you get the ole miss segregation crisis in september 1962 and cuban missile crisis in october. he was spot on. >> eric, we don't have time to play all of the amazing clips in the book or a handful of them, but i do want to talk about this one i thought stood out. great tape about the civil rights school integration stuff, call with president eisenhower talking about the cuban missile crisis. this was really interesting. kennedy on the optics of sort of being president and how the gop would seize on a photo op and