Arman Sood News Today

According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem for them.

D2c Brands: According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

The line 'Who Cares?' has shown that coffee aficionados care a lot about where their coffee is sourced from.

From Blue Tokai to Sleepy Owl, a new wave of homegrown coffee roasters are finding success in India.

From Blue Tokai to Sleepy Owl, a new wave of homegrown coffee roasters are finding success in India.

Sleepy Owl has secured a $6.5 million Series A funding round led by existing investors Rukam Capital with participation from DSG Consumer Partners.

Sleepy Owl aims to solidify its core team, and build a robust distribution network across India.

The company was co-founded by Ajai Thandi, Arman Sood, and Ashwajeet Singh, who gave up their corporate jobs to pursue their shared dream of building their venture.

D2C firm Sleepy Owl raises $6.5 mn Series A round led by Rukam Capital, others