Page 3 - Arnab Roy News Today

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Snacking and sweetmeat gifting sees an upswing during the festival season. Desmond D’souza, senior director (sales), Mondelez India, said the festive season kicked off on a positive note with a good offtake during Rakhi. “As we approach Diwali, our brands like Cadbury Celebrations, Oreo will continue to shine across all sales channels, building on our success from previous years,” added D’souza.

High demand for large-screen televisions as people prefer to watch cricket World Cup

Coca-Cola plans to have its highest-ever brand spending in India during the second half of 2023, coinciding with the ICC Mens Cricket World Cup and the festive season. The company expects increased consumption and sees the event as a significant platform for business expansion. Despite challenging macro conditions, Coca-Cola anticipates people will spend money across categories during the festive season, and affordable packages will perform well.

Coca-Cola India is expecting strong consumer demand in the current quarter due to the ongoing cricket World Cup and festive season. The company plans to have the highest marketing spends ever in the second half of the year, with a focus on brand activations during festivals and cricket events. The company is one of the lead sponsors for the ICC World Cup and expects the fourth quarter spends to be 5-7% higher than in a normal year

The brand launches Coca-Cola in 250- and 750-mL recycled PET bottles and creates giant rPET flags for the ICC Men's Cricket World Cup.

Tahir Raj Bhasin, who will be seen in period crime series 'Sultan Of Delhi', has revealed that being a part of the show made his childhood dream come true as he got a chance to sit on the top of the train, wear leather jackets and drive vintage cars.

Schneider Electric Infrastructure Limited stock has given a return of 122.70 percent over the last six months. The benchmark Nifty50 index has given a return of 18.45 percent over the same duration.

A long build-up was seen in 71 stocks, including BHEL, Dr Lal PathLabs, Balrampur Chini Mills, Granules India, and ONGC. An increase in open interest (OI) and price indicates a build-up of long positions.

It is the latest offering in the beverage major’s nod to pushing branded content towards consumers.