Thums Up News Today

The energy drink also takes a dig at rival Charged by Thums Up in a recent ad.

JioCinema's Brand Spotlight elevates IPL 2024 campaigns with Thums Up, Parle, Britannia, Dalmia Cements, and PayZapp debuting their campaigns.

Coca-Cola CEO James Quincey said the government has reduced red tape and upped investments, making the country and the consumer market ripe for growth

Coca-Cola has confirmed an eight-year extension of its partnership with the ICC, making it the longest-standing brand linked to cricket. The Coca-Cola Company and ICC sealed the deal at ICCs headquarters, extending their collaboration until 2031. This enduring bond marks a 13-year association, celebrating their global partnership.

This eight-year partnership as a Global Partner of ICC, makes the collaboration as one of the largest-ever associations by ICC with a single brand, a total of 13 years (2019-2031), read the release. The official signing will take place at ICC’s headquarters.

The venture would take HCCBs total employee base in the state to more than 1,500, the statement said. HCCBs existing network in Gujarat includes 285 distributors and over 2.2 lakh retailers, it added.

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.