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A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey

IAMAI Summit: Optimizing Campaign Impact Despite Data Abundance

Nielsen launches new digital content audience measurement solution in India

Nielsen launches new digital content audience measurement solution in India

Best Media Info: DCR is a solution to the industry’s growing need for quality online audience measurement in a privacy-focused digital world| Digital News

New data from Nielsen Ad Intel, the region’s leading comprehensive ad spend monitoring service, shows investment in advertising in Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by almost US$55 billion in 2022 - an overall increase of 12%.The rise was spearheaded by digital advertising, which grew by a whopping 64% from 2021, followed by outdoor at 19% and TV at 6%. As crowds returned to the movies, cinema advertising also rebounded, growing by 131%, while...

Advertising spend across Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by 12% to almost US$55 billion in 2022, according to Nielsen Ad Intel. The rise was spearh...

Nielsen includes YouTube measurement in Total Ad Ratings in Taiwan

Nielsen has begun unifying its technology platform to help make its audience measurement products more interoperable, flexible and scalable. This solves for cross-media measurement by embracing our Nielsen ONE vision of a true cross-platform that mea

Prime Minister Prayut Chan-o-cha and government officials on Friday defended spending by the Office of the Prime Minister on advertising, after it was ranked 13th out of 20 businesses and organisations for the highest ad spending in the country according to a recent poll by the US-based research firm Nielsen.