Arvind Rp News Today

Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

Ahead of the theatrical release of the new Illumination film, 'Minions: The Rise of Gru' (in theatres 1 July 2022), fast food chain McDonald’s India West and South – owned and operated by Westlife Development — has just introduced new Minion-themed banana desserts and milkshake that fans of the franchise are sure to love.

linkedin The ad world is no newbie to communication which pits one brand against another. Whether any sort of comparison is a case for proving one’s superiority over the other or is simply a gimmick to gain momentary recognition, is debatable. Over the history of advertising, comparisons have provided unforgettable campaigns, right from the infamous cola wars between Coke and Pepsi beginning in the late 1970s, to the war between Lalitaji’s Surf, and Nirma detergent powders ...