Ashu Phakey News Today

Best Media Info: The campaign aspires to ignite the inner chef in an individual, enabling them with convenient product offerings| Ad Craft News

The company targets a revenue of 100 crores in FY23 and expansion across all metro cities in FY224

The Vice President and Business Head ITC Limited (Frozen Foods) speaks on Master Chef’s partnership with ice cream brand Havmor for its pushcart network.

ITC Master Chef Frozen Snacks has entered into a strategic partnership with Havmor Ice cream owned by the Lotte group, a South Korean conglomerate.

ITC Master Chef Frozen Snacks has entered into a strategic partnership with Havmor Ice cream owned by the Lotte group, a South Korean conglomerate.The partnership is a part of ITCs new routes-to-market distribution strategy and will enable ITC ...

New Delhi, Dec 22: Diversified business entity ITC on Wednesday said its Master Chef frozen snacks has entered into a strategic partnership with Havmor Ice Cream, owned by South Korean conglomerate Lotte group, to enhance distribution reach. The partnership will enable ITC Master Chef to leverage 100 Havmor Ice Cream carts to make available its range of 15 easy-to-cook snacks, the company said in a statement. This allows ITC Master Chef to use Havmor Ice Cream’s pushcart distribution netwo...

ITC grows frozen snack business three times during Covid SECTIONS Share Synopsis The company’s business head for frozen and fresh food Ashu Phakey said the frozen food market got a huge boost due to the pandemic, growing by 40-50% on the back of higher number of trials. The market was earlier growing at 10-15%. He said in e-commerce while the category doubled, it grew by five times for ITC. Agencies During the lockdown, ITC went direct to home with frozen trucks to 1,000-plus societies reachi...