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What's the best way for brands to handle disgruntled consumers venting on social media?

Whats the best way for brands to handle disgruntled consumers venting on social media? Share Via: Where does customer grievance end, and social media bullying begin? Learnings from Gaurav Kapur versus Swiggy, and Mini Mathur versus Veneta Cucine India. “All happy families are alike; each unhappy family is unhappy in its own way,” wrote Leo Tolstoy in Anna Karenina. We (afaqs!) are adding a modern (read digital) update to this sentence and it now reads, “All happy customers are al...
Leo Tolstoy Mini Mathur Akanksha Patankar Mirji Gaurav Kapur Nitin Sethi Ashwin Varkey
Source: afaqs.com

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