Asmaa Odeh News Today

Florida’s agriculture sector was hit extremely hard following Hurricane Ian, with crop losses up to $1.25 billion. The brand “SWFL Fresh: Choose Local, Choose Fresh” raises awareness about locally-produced products to help the regional food system become more resilient, especially in the face of a natural disaster.

A new branding project SWFL Fresh: Choose Local, Choose Fresh" hopes to expand public knowledge and buy-in about locally grown foods to better connect Southwest Florida producers with consumers.