Asos Creative Lab News Today

Refreshed strategy aims to capture global opportunity.

Asos, one of the world’s leading online retailers, today unveils a broad reach, multi-territory advertising campaign. Targeted at Asos’ core twenty-something female customers, the three-month, seven figure, high frequency activity will run across VOD, social and programmatic channels in the UK, France and the US.

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Asos has invested a seven-figure sum into a new ad campaign that will target 20-something shoppers in the UK, France and US over the next three months after seeing strong results from upping its marketing spend earlier this year.