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Google Analytics 4 Rolls Out New Conversion Attribution Settings

June 22, 2023

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI.

Source: searchenginejournal.com

October 12, 2022

Understand how attribution in GA4 works vs. Universal Analytics and what the differences mean for conversion tracking.

Source: searchengineland.com