Audience Report News Today

A new poll conducted by YouGov shows a majority of Americans believe the 2020s is the worst decade of radio.

Experts debate the reason for the low pricing and how it'll impact the Indian OTT landscape.

Nielsen reports that radio's total audience has overtaken television's for the first time in media history as of Q3 2022.

1,2 1Unit Suicide Research & Mental Health Promotion, Department of Social and Preventive Medicine, Center for Public Health, Medical University of Vienna, Vienna, Austria 2Wiener Werkstaette for Suicide Research, Vienna, Austria 3Department of Communication, University of Vienna, Vienna, Austria Background: According to cultivation theory, distorted representations of social reality on television can lead to distorted perceptions of reality among viewers. For example, the death penalty has bee...

WESTWOOD ONE and CUMULUS MEDIA Chief Content Officer PIERRE BOUVARDs latest post at the WESTWOOD ONE corporate blog contends that advertisers need to use AM/FM radio to lift TV campaigns reach  as audiences abandon linear TV and cable sees continued erosion. The data cited by BOUVARD includes the drop in linear TVs weekly reach in persons 25-54 according to NIELSENs Total Audience Report (down from 85% to 77% in two years); Pay TV losing 5.5 million subscribers in 2020; Erosion in ...

Posted by KCAW Staff | Dec 22, 2020 In an effort to share Raven Radio’s own story with a broader audience in Sitka and further afield we broadcast our annual meeting every year. On Thursday, December 17th, KCAW staff reported on the state of the station in 2020. This was our program for the evening: 6:30 PM – Welcome & Order of Things + Community Announcements: Becky Meiers, General Manager (15 minutes) 6:45 PM – Introduce the Board/Board President Statement: Gretchen Clarke, Board Pres...

These revenues are expected as ad-supported streaming services see growth this year as household budgets tighten. Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer. Fox Corporation CFO Steve Tomsic said last week that the company expects the revenues of its ad-supported streaming service Tubi to surpass those of its broadcast networks in the next two to three ye...

By Samuel Scott-15 December 2020 12:00pm The Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. There were many predictions about how the coronavirus pandemic would affect the marketing industry. Well, in his traditional year-end revie...