Audience Taxonomy News Today

Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.

Welcome to the third installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline...

Ahead of Google’s elimination of third-party cookies, the tech titan proposed what it billed as a privacy-centric alternative, its Federated Learning of Cohorts (FLoC). However, on January 25 the company scrapped FLoC and debuted a new proposal: the Topics API. But Amelia Waddington, global vice-president of product at search intelligence firm Captify, argues that Topics won’t fly either.