Audio Active Group News Today

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s just-released Infinite Dial study. Some of the takeaways from the study that are further explored in the post include: 1) No longer is podcasting a niche platform lacking scale: Podcasting deserves a larger role in media plans…

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at data from a Mediaprobe study using electrodermal activity (via a special monitor attached to the respondent’s hand) to determine their reactions to ads in actual AM/FM radio segments. Mediaprobe says the electrodermal sensor “allows out-of-lab and real-time measurement of unconscious reactions…

The latest blog post from Cumulus Media | Westwood One’s Audio Active Group presents more information from the Cumulus Media-Signal Hill Insights Podcast Download Fall 2023 report conducted by MARU/Matchbox. Some of the findings of this survey of 608 weekly podcast consumers include: 1) Podcast consumers connect with their favorite hosts on social platforms. Podcast…

Westwood One’s Audio Active Group blog presents data from the Cumulus Media and Signal Hill Insights Podcast Download report. The companies retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023 and this blog post focuses on podcast ads. The study finds that podcast consumers prefer funny and entertaining ads…

Today’s blog post from Westwood One’s Audio Active Group looks at the results of Edison Research’s Q3 2023 Share of Ear study of the reach and time spent with all forms of audio. Some of the takeaways from the study include: 1) the proportion of AM/FM radio in-car listening rose 9% year-over-year and is on…

Cumulus Media announces that Collin Jones adds the role of president of Westwood One to his responsibilities, effective January 1, 2024. Jones, who also holds the title, EVP of corporate strategy & development for Cumulus Media, takes over for Suzanne Grimes who has decided to “embark on the next chapter of her career after eight…

The latest blog post from the Cumulus Media | Westwood One’s Audio Active Group contains data from five studies that indicate AM/FM radio is a good medium to advertise tax preparation services. Some of the findings include: 1) AM/FM radio is an ideal medium for the tax preparation category: Heavy AM/FM radio listeners are 39%…

The latest blog post from Cumulus Media | Westwood One’s Audio Active Group features data from Nielsen’s Total Audience Report for Q3 of 2023 that indicates “AM/FM radio’s persons 18-49 average audience is now +5% greater than television.” Other takeaways from the research include: 1) Since 2018, Nielsen’s Total Audience Report reveals the 18-49 weekly…

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group reveals data from studies indicating that audio personalities – both AM/FM and podcast hosts – are highly effective in connecting listeners to advertisers. According to Jacobs Media Techsurvey 2023, DJs/hosts/shows are the main reason for listening for 60% of consumers. According to…

Audio advertising has the highest rate of return and engagement for the film industry, according to a new survey by Maru.