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How Bodyform is bringing the 'gender pain gap' to life with new language for women

How Bodyform is bringing the ‘gender pain gap’ to life with new language for women Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of end...
Kellie Pearce Augustine Cerf Nadja Lossgott Lauren Peters Azevedo Lara Spain Museum

Libresse's #painstories Campaign Wants to Close the "Gender Pain Gap"

Creative 317 Add to collection AMV BBDO and Ketchum’s latest activations for the feminine health brand, the Pain Dictionary and Pain Museum, highlight the reality of endometriosis and support earlier diagnosis Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo-busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap ...
United Kingdom Saudi Arabia Lauren Mahon Toby Allen Jim Hilson Kellie Pearce Mario Kertstra

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