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All aboard the brandwagon | Mortgage Introducer

Martin Stewart (pictured) is chief executive of The Money Group “A brand is emotional shorthand for accumulated or assumed information. A brand is present when the value of what a product, service, or personality means to its audience is greater than what it does for the audience.” – Austin McGee Yep, do not worry, I had to read it a few times myself but once I got my head around it, it really does tick all the boxes. I have noticed a trend over the past 12 months or so and it is one that...
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