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Stereotypical images of Asians persist in APAC advertising: report

A new report from has revealed a stark lack of proportional and authentic representation of Asian communities in advertising across the Asia-Pacific (APAC) region. About the report: ' report, titled "Inclusive Visual Storytelling for Asian Communities," was based on insights from their VisualGPS research in the region. The report found that the most popular visuals in Australasia, Japan, Southeast Asia, Hong Kong and Taiwan continue to rely heavily on inauthentic imagery, faili...
Hong Kong New Zealand Getty Images Getty Image Visual Storytelling Asian Communities
Source: yahoo.com

Unveiling the Journey: When Juneteenth Emerged as a Market Holiday

If you were a human being, imagine one day filled with joy, celebrations, and remembrance, as history comes to an end. Has anyone ever wondered how Juneteenth got its name? In this short article, we’ll go over what it means and how it transformed into a market day in the United States?The day in 1865 […]
United States Gordon Granger Martin Luther King Jr George Floyd Joe Biden Abraham Lincoln

Constance Wu explains why playing characters with Asian accents is 'friggin' cool'

Constance Wu recently shared her views on acting with an Asian accent during an appearance on "The Kelly Clarkson Show." Authentic representation: The interview, uploaded on the show's YouTube channel on July 27, starts with host Kelly Clarkson asking the "Crazy Rich Asians" star her thoughts on how media representation has changed for Asian Americans. In response, Wu explains that while it has improved over the years, there is still a need to provide more authentic re...
United States Constance Wu Ryan Kattner Kelly Clarkson Kelly Clarkson Show Asian Americans
Source: yahoo.com

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TV Talk: 'White Lotus' goes to Sicily, new reporters join KDKA-TV

The Hawaii-set first season of HBO’s “The White Lotus” got off to a slowish start, but became more involving and addictive as it went. Season two, again written/directed entirely by Mike White, relocates to a White Lotus property in Sicily and begins stronger and then becomes more rote through five
United States Salt Lake City Culver City Carnegie Mellon University Liberty University Valentina Sabrina Impacciatore

The Skanner News - PRESS ROOM: Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers

Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent.
United States Kiichiro Sato Nielsen Study Shows Media Industry Marketers Often Miss Connecting With Black Diverse Intelligence Series

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