The Skanner News - PRESS ROOM: Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers
Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent.
United States Kiichiro Sato Nielsen Study Shows Media Industry Marketers Often Miss Connecting With Black Diverse Intelligence Series
Source: theskanner.com