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Jakob Bak, CTO and co-founder, Adform
This is not the proclaimed death of unified logins or first-party IDs. It is, of course, a blow that the largest platform will not be supporting these IDs, because if it did that would have fueled faster adoption.
But with the vast majority of publishers running header bidding and operating multiple SSPs or direct DSP/PMP integrations, it doesn’t really change much. Already today a large proportion of publishers deploy both first-party login and first-party cookie solutions – Xandr, for example, just announced its support – and this is regardless of Google’s lack of support.
Another 3rd-party cookie replacement, and about going digital-first: Wednesday’s daily brief
Good morning, marketers, I guess we should start taking Clubhouse seriously. I’ve seen an influx of stories about opportunities on the new audio networking app Clubhouse. Not to advertise, but to promote brand reputation by offering valuable content. That content, as I understand it, comes in the form of live spoken word. No recordings, no […]
Henry Powderly on February 17, 2021 at 10:00 am
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LiveRamp s alternative to third-party cookies marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.