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Mumbai: In today's digital age, social media has become an essential tool for companies to connect with their audience and promote their brand. However, companies often overlook the potential of employee advocacy as a key component of their social media strategy. Employee advocacy is the process of encouraging employees to share content on social media that promotes their

Mumbai: With the progressive development in Artificial Intelligence, the ever evolving faction of Influencer Marketing has seen revolutionary changes, and for the better. In the past, the concept of influencer marketing would be more inclined towards directly promoting the product via mainstream influencers (mainly celebrities). The idea then was to push the sales capacity of

Mumbai: In the world of audio entertainment, there's a new category that is rapidly gaining popularity - audio series. Audio Series is a long-form or serialized fiction audio storytelling similar to TV series. And one company at the forefront of this trend is Pocket FM. As a platform dedicated to long-form, serialized fiction storytelling, Pocket FM has been able to capture

Mumbai: The gaming industry is catapulting forward at an exciting pace. It has come a long way from its homely beginnings in the seventies with home and arcade gaming. With big tech giants such as Apple, Microsoft, Amazon, and Google now offering gaming products, here are some major trends to expect in 2023: Cloud gaming services

Mumbai: The internet has boosted the startup scene all over the world, including India. Many homegrown startups have not only attracted a good customer base but are seeing investors of all sizes plug their money at different stages of the startups’ expansion in their respective markets. Here’s why the startup space is a priority asset class for most domestic investors in the

Mumbai: For many decades, we have relied on traditional media outlets like television, radio, and print for our information and entertainment, consuming content created and curated by a few major media houses based on the preferences and requirements of the masses. The advent of the internet and web 2.0 brought a significant shift in how we consumed information by