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Is the sustainability movement in business travel here to stay? share this article 1 min The Covid-19 pandemic has created an emphasis on personal reflection and re-evaluation. Behavioral scientists talk about a shift towards authenticity and of congruence of personal values, actions, and work environment. Similarly, it forced organizations to reflect on their business model, with a drive towards sustainability that seems to have taken on a stronger sense of urgency than in the past. The idea of becoming more sustainable was present long before the pandemic but was viewed by many companies as an aspiration rather than a priority. Actions at a smaller level were taken but not necessarily at scale. This we now see clearly evolving: the pandemic has created not only a growing conscience towards a more sustainable approach but also a sense of urgency that wasn t necessarily there before.

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